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The Lid: The Pitfalls of Donald Trump’s Media Takedown

Welcome to The Lid, your afternoon dose of the 2016 ethos… A candidate for Libertarian Party chairman delivered a, um, PG-13-rated dance routine at the party's convention over the weekend before abruptly dropping out of the race and saying his whole schtick was "a dare." Republican foes of Donald Trump could be heard sighing softly and wishing the same thing could happen in Cleveland.

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'16 from 30,000

You know, maybe it's just a post-holiday weekend return to the grid, but we are really starting to get the feeling that Donald Trump is not a huge fan of the media! Trump on Tuesday eviscerated the Fourth Estate, insulted individual reporters by name and accused the press of dissuading charitable folks like himself from giving to the needy. On one hand, it's hardly new in Trump's playbook to attack the reporters covering him. And it largely works - particularly since polls find that less than 10 percent of Americans say they have a lot of trust in the media (A recent Media Insight Project poll found that only six percent of Americans have a "great deal of confidence" in the press.") And a bonus for any candidate that tries to discredit the press is that he's continually setting the groundwork for dismissing negative stories regardless of how legitimate they are. But on the other hand, one too many outbursts - regardless of the target - underscore Trump's biggest weakness when it comes to traits voters are considering going into the general election. In our April NBC News/Wall Street Journal poll, only 12 percent of registered voters gave him high scores for having "the right temperament" to be president. To put that in context, that's even WORSE than Hillary Clinton's worst trait: Being honest and trustworthy. Only 19 percent of voters gave her a thumbs up on that measure.

POPPING ON NBC POLITICS

FOR THE RECORD…

"I thought it was so beautiful to watch that, you know, powerful, almost 500-pound gorilla, the way he dealt with that little boy, but it just takes one second."

  • Donald Trump's thoughts on the Cincinnati Zoo gorilla controversy

TOMORROW'S SKED

Hillary Clinton campaigns in New Jersey.

Bernie Sanders is in California.

Donald Trump holds a rally in Sacramento.