IE 11 is not supported. For an optimal experience visit our site on another browser.

Trump Falls Short of $2M Weekly Ad Spending Goal in Latest Buy

Trump’s campaign just placed its next flight of ads for the week of January 14-20, and he’s only set to spend about $600,000.
Image: Donald Trump
Republican U.S. presidential candidate Donald Trump speaks during a campaign event at the Surf Ballroom in Clear Lake, Iowa, January 9.SCOTT MORGAN / Reuters

Remember Donald Trump saying that he would spend $2 million a week on ads?

It looks like that didn’t last.

Trump’s campaign just placed its next flight of ads for the week of January 14-20, and -– with all stations accounted for –- he’s only set to spend less than $700,000, according to an ad-buying source.

At the end of December, Trump told reporters “I’ll be spending a minimum of $2 million a week and perhaps substantially more than that.”

And he met the target of $2 million early in January, surprising some skeptics who thought his promise to dole out the cash was mostly bluster.

But the ad buying source said that Trump’s buys for the coming week are only around $332,000 in the state of Iowa and $360,000 in New Hampshire.

NBC News/WSJ/Marist polls out Sunday showed that Trump is locked in a tight race with Ted Cruz in Iowa, trailing 24 percent to Cruz’s 28 percent. But he’s winning by a significant margin in New Hampshire, leading nearest competitor Marco Rubio by 16 points.