It's one of the most memorable ads of the 2014 political season, but the man who aired it says it's "the saddest thing I've seen in my whole life."
The commercial in question is for Rep. Ralph Hall, who's running for re-election at the age of 91 -- the oldest person ever to serve in the US House.
And he has, well, some wrinkles. So like Ronald Reagan, Hall decided to use his age to his advantage.
In the ad, Hall says "When you battle Nancy Pelosi as much as I have, you're bound to get a few wrinkles ... And, by gosh, I've got room for a few wrinkles."
But Hall tells NBC News' Kelly O'Donnell now that he didn't think the ad was a good idea.
"I thought it was the sorriest one that I've done in my whole life," he said. "To tell you the truth. I had to pay $3500 for that, and I thought it was just the saddest thing I've seen in my whole life. Really. It's just pitiful."
But even Hall admits the ad, produced by Dallas based political consultant Scott Howell, has been very effective.
"I've had more people stop me on the street and tell me - you're Ralph Hall! You know, it's amazing," he said. "So it's turned out good."
Hall is seeking his 18th term in Congress, and faces a runoff next Tuesday against former US attorney John Ratcliffe.
Ratcliffe, 48, has been endorsed by several tea party organizations and the Club for Growth. Hall has the support of most of the Texas Republican delegation, who organized a fundraiser for him last month.
First published May 22 2014, 9:29 AM
Kelly Oâ€™Donnell was named Capitol Hill correspondent in December 2007. She contributes to all NBC News properties, including â€œNightly News with Brian Williams,â€ â€œTODAY,â€ and MSNBC. Oâ€™Donnell previously served as White House correspondent for NBC News covering the second term of President George W. Bush from May 2005 to December 2007. Prior to that, Oâ€™Donnell followed a broad range of stories as an NBC News correspondent based in New York City and Los Angeles. She has also served as news anchor for the weekend edition of "TODAY," and as a substitute anchor for other NBC News broadcasts.
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An award winning reporter, O'Donnell was inducted into the Ohio Radio/Television Broadcasters Hall of Fame in September 2004. She has received a regional Emmy Award for outstanding live reporting of an Ohio prison riot, and has received several national Emmy nominations. O'Donnell also received two first place awards from the Los Angeles Press Club for feature reporting, and has twice been part of the "Nightly News" team honored with an Edward R. Murrow Award in 1999 and in 2006.
Oâ€™Donnell first joined NBC News as a correspondent in 1994. Before that, she anchored and reported for WJW-TV, then the CBS affiliate in Cleveland, Ohio. O'Donnell began her broadcast career at WJW-TV as an associate producer and reporter and graduated from Northwestern University.