The First Paid Advertising of 2016 is Here -- Kind Of

It's a one-hour documentary on potential candidate Dr. Ben Carson

SCOTTSDALE, AZ - SEPTEMBER 5: Dr. Ben Carson speaks as the keynote speaker at the Wake Up America gala Event September 5, 2014 at the Westin Kierland Resort in Scottsdale, Arizona. Carson is a retired neurosurgeon who would run in the 2016 Presidential campaign as a conservative for the Tea Party. (Photo by Laura Segall/Getty Images)NIKON CORPORA / Getty Images

Nov. 6, 2014, 9:23 PM UTC

The first paid advertising of the 2016 race is upon us – well, sort of.

Conservative Armstrong Williams, who is the business manager to likely Republican presidential candidate Dr. Ben Carson, has produced a one-hour documentary on Carson, and Armstrong bought air time Nov. 8-9 in select markets across the country.

Carson became a conservative star after criticizing President Obama’s health-care law – in front of the president – at a National Prayer Breakfast.

Carson hasn’t established a presidential campaign committee, but he has a political action committee – American Legacy PAC.