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The Lid: Big Ad Spending Little Help for Faltering GOP Candidates

Welcome to The Lid, your afternoon dose of the 2016 ethos… Parents in 2015 were increasingly inspired by Instagram filters when coming up with names for their children, according to an annual list of the year’s top baby names. The result could mean we one day have a president named Juno, Ludwig, or Lo-Fi.

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’16 AT 30 THOUSAND

By now, the insiders-versus-outsiders theme of the GOP presidential race isn’t exactly revelatory, but what’s continually surprising to us is the degree to which the party’s insurgents are floating far above their rivals despite spending barely any cash. The NBC political unit crunched the latest numbers from ad-spending partner SMG Delta this afternoon and found that the three top-spending establishment candidates (Bush, Rubio and Kasich) are outspending the three top-polling insurgent candidates (Trump, Carson and Cruz) by a factor of SIXTEEN to ONE. That’s not a typo; those three more traditional candidates and their superPACs have already shelled out close to $50 million in television ads, while their outsider foes have spent less than $3 million. Which leads us to ask two questions 1) Is the “establishment” tag now such a problem that candidates can’t even spend their way out of it? and 2) Has the media landscape shifted so much that, at long last, TV ads have simply lost their onetime status as the safest bet to build public support?

POPPING ON NBC POLITICS

CAMPAIGN QUICK READ OF THE DAY

The New York Times writes : “Two of the most potent financial networks in Republican politics, that of the hedge-fund billionaire Paul Singer and another led by the industrialists Charles G. and David H. Koch, have each had preliminary conversations about beginning an anti-Trump campaign, according to strategists involved."

FOR THE RECORD…

“Pls respond to Bon Jovis”

  • Hillary Clinton’s email directive to an aide after Jon Bon Jovi’s wife sent condolences for her concussion in 2012.

TOMORROW’S SKED

Hillary Clinton holds an event in Orlando, Florida.

Donald Trump rallies supporters in Manassas, Virginia.

Ben Carson holds four events in South Carolina. Carly Fiorina is also in the Palmetto State.

Mike Huckabee campaigns in Iowa.