The ice keeps flowing, and so does the cold hard cash.
The Ice Bucket Challenge, which has been raising funds and awareness for ALS (also known as Lou Gehrig's Disease) while blowing up your social media feeds, broke all-time daily donation records for the second day in a row Tuesday, raising $8.6 million overnight for The ALS Association. Between July 29 and August 20, the grand total now sits at $31.5 million in donations to The ALS Association, and that number will likely only continue to grow. Those numbers are compared to $1.9 million raised during the same time period last year.
In-Depth
- Making a Splash: Could ALS Challenge Change Charity?
- How the Ice Bucket Challenge Really Started (via TIME)