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KCON 2014

Take a look at KCON 2014, a Korean pop culture extravaganza in Los Angeles that drew over 40,000 fans.

Fans of Korean pop group BTS watch the band's members take the stage for a talk show at KCON, a convention in Los Angeles devoted to K-pop and Korean culture.

John Brecher / NBCNews.com

An audience member returns to her seat after getting a chance to stand on a talk-show stage with K-pop band BTS. KCON drew an estimated 40,000 fans in 2014, its third year of existence.

John Brecher / NBCNews.com

Hanna Kime poses in front of a Girls' Generation poster for her sister Michelle, who modeled their outfits on the K-pop girl group Orange Caramel. The sisters traveled from South Carolina to attend KCON.

John Brecher / NBCNews.com

Christopher Guthrie, right, joins the Korean national champion team CJ Entus Frost for a round of League of Legends, an online battle game played by over 27 million people daily. "I've seen these guys online and on TV and it was amazing to get to play with them. It's like pulling people from the stands at a football game or something." There is commercial overlap between gaming and music in South Korea, where video games are a popular spectator sport.

John Brecher / NBCNews.com

Johnny Wilson of Lompoc, Calif., came to KCON at the invitation of his brother, a K-pop fan. Asked if he was cosplaying, he said no, "This is just me."

John Brecher / NBCNews.com

Kheyon Green, John Reyes and Irvin Jerez dance to "The Boys," a song by K-pop group Girls' Generation at the dancing tent.

John Brecher / NBCNews.com

Jihoon Kim, left, came to KCON to serve as a model for a hair salon, but a resemblance to K-pop idol G-Dragon kept him busy. "They did the makeup and people say I look like him so I've been standing here for three hours" shooting selfies with fans.

John Brecher / NBCNews.com

Sarah Edge, right, checks her makeup at a food stall before heading to Sunday evening's concert at KCON.

John Brecher / NBCNews.com