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Celebs show their nerdy sides at electronics show

It's not just for tech geeks. From Tim Tebow to Ke$ha, CES draws starpower from the worlds of sports, entertainment and politics.

NFL quarterback Tim Tebow reacts to a reporter's question during a news conference to promote the Tim Tebow Signature Series headphones by Soul Electronics at the Consumer Electronics Show in Las Vegas on Jan. 10. CES, which takes place through Jan. 11, is a place where industry manufacturers, advertisers and tech-minded consumers converge to get a taste of new gadgets and innovations coming to the market each year. Steve Marcus / Reuters
Actress Alice Eve flashes the Vulcan salute during a keynote address at CES on Jan. 7. Eve stars in the upcoming film "Star Trek into Darkness." David Becker / Getty Images
Ke$ha performs at the iHeartRadio exclusive party for CES at Haze Nightclub at the Aria Resort & Casino at CityCenter on Jan. 9. Isaac Brekken / Getty Images
Mike Tyson signs autographs at the SMS Audio booth at CES on Jan. 9. Joe Klamar / AFP - Getty Images
Adam Levine, lead singer for the band Maroon 5, performs at the Qualcomm pre-show keynote at the 2013 Consumer Electronics Show in Las Vegas on Jan. 7. Rick Wilking / Reuters
Curtis Jackson, the rapper 50 Cent, appears at CES to talk about the new gear being unveiled by SMS Audio, the headphone line he started, on Jan. 8 in Las Vegas. Rosa Golijan / NBC News
Actor/director Danny DeVito speaks at the Panasonic booth at CES on Jan. 9. David Becker / Getty Images
will.i.am of the Black Eyed Peas and founder of i.am.plus llc, talks at a panel on the next generation of innovators at CES on Jan. 8. His company produces camera add-ons for the iPhone. Michael Nelson / EPA
Former New York Yankees manger Joe Torre, now an executive with Major League Baseball, speaks at CES on Jan. 8 as Bryce Harper of the Washington Nationals looks on. T Mobile announced a multi-year partnership with Major League Baseball. David Becker / Getty Images
Recording artist Nick Cannon speaks during a new conference by Monster at CES on Jan. 7. He's hubby to Mariah Carey. Jae C. Hong / AP
Television personality Lisa Ling and Pansonic CEO Kazuhiro Tsuga share a laugh during the Panasonic keynote presentation at CES on Jan. 8. Powers Imagery / AP
Panasonic North America CEO Joe Taylor, right, talks to Newark Mayor Cory Booker during the Panasonic opening day keynote at CES on Jan. 8. Rick Wilking / Reuters
Musician & actor LL Cool J appears on the CNET stage at CES on Jan. 8. Marcel Thomas / FilmMagic
Former President Bill Clinton speaks during a Samsung keynote address at CES on Jan. 9. Clinton has partnered with Samsung to help close the technology gap between rich & poor nations. Justin Sullivan / Getty Images