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One makeup artist’s daily makeover project

Putting on one’s daily makeup is hard enough. Now imagine coming up with a new look every day.

By Rina Raphael

Putting on one’s daily makeup is hard enough. Now imagine coming up with a new look every day.

But that’s just what Annamarie Tendler, 26, did on her popular blog. The creative makeup artist, who noticed a lack of simple and approachable beauty blogs, challenged herself to post a few new makeup tutorials a week in March 2011."

“I wanted to make something that didn't inundate the viewer with information, but rather offered up a simple concept in a simple way,” Tendler told TODAY.com. “As in, here is a look, this is how you do it, this is what you use.”

The tutorials range from practical (“how to curl your eyelashes) to wild (a Lichtenstein-inspired look for Halloween), and the work can often be exhausting. “I need to be generating so much material and I'm only one person, who also works on other shoots and projects,” said Tendler. “I find that every couple of months I need to take a two week break."

Surprisingly, Tendler isn’t even a makeup junkie. Her personal regimen is “extremely simple,” consisting of not much more than Josie Maran Argan Oil moisturizer. But after posting dozens of makeup applications, she does have one beauty she recommends to all women: “Wear mascara.”

Click through some of Annamarie’s favorite looks: Annamarie Tendler
"I was inspired to do today’s look when looking at Brassai photos of the 20s," Tendler wrote. "Everyone looks so cool and glamorous."

Under-eyes: Make Up For Ever HD Concealer in 325

Eyeliner: MAC Blacktrack gel liner

Eye shadow: NARS in Galapagos, Make Up For Ever in Aqua Cream 15, MAC in Satin Taupe

Eyebrows: The Body Shop black eye pencil

Eyelashes: False lashes by Mattesse on top (#1565) and bottom (#49)

Cheeks: MAC in Harmony

Lips: NARS Shanghai Express

See the full tutorial Annamarie Tendler
"The best way to wear bright lipstick is with almost no other makeup. I used no liner for this look, only a wash of bamboo-colored shadow (a light brown) over my lids (diffused above the crease) and a ton of mascara."

Under-eyes: Make Up For Ever HD Concealer in 325

Eyeshadow: MAC in Bamboo

Eyebrows: MAC in Fling

Eyelashes: Lancome Hypnose Drama

Cheeks: MAC in Harmony

Lips: NARS in Schiap

See the full tutorial Annamarie Tendler
"Red seems like a weird choice for eyeliner, since most people don’t want to look like sleep-deprived junkies, but it works as a bold liquid liner. Also, by coupling it with bold brows, you will achieve a defined look, instead of it looking like you might have allergies."

Under-eyes: Make Up For Ever HD Concealer in 325

Eyeliner: Blacktrack, Make Up For Ever Aqua Eye liner in shade 10 (red)

Eyebrows: The Body Shop eye pencil in black

Eyelashes: Lancome Hypnose Drama

Cheeks: MAC in Harmony, MAC Highlighter in Pearl

See the full tutorial Annamarie Tendler
"This is definitely something I’ll have to experiment with at a dark, nighttime party."

Under-eyes: Make Up For Ever HD Concealer in 325

Eyeliner: NARS liquid liner pencil

Eyeshadow: MAC in Copperplate, NARS pencil in HollywoodLand

Eyebrows: Make Up For Ever Aqua Eyes in shade 21 (teal)

Eyelashes: Lancome Hypnose Drama

Cheeks: NARS in Penny Lane

See the full tutorial Annamarie Tendler
"I will warn anyone who tries this [Roy Lichtenstein-inspired look] out that pulling this one off if a lot like cleaning your bedroom: it looks worse before it looks good."

Face: Ben Nye Creme Color in White

Dots: Ben Nye Creme Color in Red

Tears: Ben Nye Creme Color in Blue, Cosmic Blue, and White

Eyeliner: MAC Blacktrack

Eyelashes: Lancome Hypnose Drama

Lips: NARS Lipstick in Heat Wave

See the full tutorial Annamarie Tendler
"This is a great party look because it’s dark, goes with anything, and you feel festive without being over the top. Yeah, you don’t need to wear green eyeshadow and red lipstick to get the point across that you love Christmas."

Under-eyes: Make Up For Ever HD Concealer in 325

Eyeliner: MAC Fluidline in Blacktrack

Eye shadow: Benefit Creaseless Cream Shadow in Strut, Make Up For Ever Flash Color in Silver

Eyebrows: MAC Eye Brow Pencil in Fling

Eyelashes: Dior Blackout

See the full tutorial Annamarie Tendler
"I probably wouldn’t wear my makeup like this out on the street, but it’s definitely a look that can be modified for everyday wear."

Under-eyes: Make Up For Ever HD Concealer in 325

Eyeliner: MAC Fluidline in Blacktrack, Make Up For Ever Aqua Liner in Shade 10 (red)

Eye shadow: NARS Duo in Scorching Sun, MAC Goldenrod, MAC Goldmine

Eyebrows: MAC Eye Brow Pencil in Fling

Eyelashes: Dior Blackout

Lips: NARS Lipstick in Heatwave

See the full tutorial Annamarie Tendler
"This is more of a dark look. I started by lining the eyes with Blacktrack, including both the upper and lower inner rims and winging the liner."

Under-eyes: Make Up For Ever HD Concealer in 325

Eyeliner: MAC Fluidline in Blacktrack, Make Up For Ever Aqua Eyes Pencil in shade 10L (gold)

Eye shadow: Make Up For Ever Aqua Cream in Shade 15, MAC Shadow in Satin Taupe, NARS Duo in Cordura, MAC Highlighter in Pearl

Eyebrows: MAC Eye Brow Pencil in Fling

Eyelashes: Lancome Hypnose Drama

Cheeks: MAC Blush in Harmony

See the full tutorial Annamarie Tendler