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Wheaties Drops Adrian Peterson From Website

NFL Sponsor 'Not Satisfied' With League's Handling of Scandals  2:18

Embattled running back Adrian Peterson, who was deactivated by the Minnesota Vikings last weekend after being indicted on child abuse charges for spanking his son, has been completely dropped by Wheaties, the breakfast cereal that prides itself on being associated with champion athletes.

Peterson graced the iconic orange box back in August 2013, after being named the 2012 NFL season MVP. His imagery still appeared in various places on Wheaties.com until this week. A Wheaties spokesperson called it "a contractual matter," but admitted that "he no longer appears on our website. He has not been under contract with us for a number of months."

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