Feel the rhythm, feel the rhyme. Starting Sunday in Sochi, it's officially Jamaican bobsled time.
And just in time for the occasion -- the team's first Winter Olympics appearance in 12 years -- the Jamaican Tourist Board has released a catchy reggae jam titled "The Bobsled Song."
But that's not all. They want you to play the song as you watch the team race, as it's apparently synced with the track's twists and turns.
"Download 'The Bobsled Song' then press play at the exact moment the Jamaica Bobsleigh Team begins their big race on February 16," notes the official website, bobsledsong.com. "You’ll be amazed at how the song syncs perfectly with the rhythms of the bobsled track itself. And please share it with the world. Every time the song is played, positive vibes are sent to our Jamaican racers in Russia. Here's to one gold and one platinum."
The first heat of bobsled begins at 11:15 a.m. ET on Sunday. You can watch live on NBCOlympics.com.