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Another iWin? Apple Watch a Hit in Early Reviews

Image: Apple Debuts New Watch

SAN FRANCISCO, CA - MARCH 9: Apple CEO Tim Cook announces the Apple Watch during an Apple special event at the Yerba Buena Center for the Arts on March 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil more details on the much anticipated Apple Watch, the tech giant's entry into the rapidly growing wearable technology segment. (Photo by Stephen Lam/Getty Images) Stephen Lam / Getty Images

The first Apple Watch reviews are in, and if the public feels the same way the reviewers do, Apple has another hit on its hands.

"It took three days — three long, often confusing and frustrating days — for me to fall for the Apple Watch. But once I fell, I fell hard," Farhad Manjoo wrote for the New York Times.

Bloomberg's Joshua Topolsky weighed in with similar, albeit qualified, praise.

"So Apple has succeeded in its first big task with its watch. It made something that lives up to the company's reputation as an innovator and raised the bar for a whole new class of devices," he wrote.

But at the same time he had a caveat: "The Apple Watch is cool, it's beautiful, it's powerful, and it's easy to use. But it's not essential. Not yet."

Why the new Apple Watch bears watching 2:55

USA Today's Ed Baig was sold as well.

"Now that I've spent more than a week wearing the Apple Watch, I'm reserving a prominent spot on my wrist. Apple Watch is an elegant combination of style and purpose, even if it indeed often serves as a stand-in for the iPhone tucked away in your pocket or purse," he wrote.

Read More: Is the first Apple Watch just a teaser?

Re/code's Lauren Goode noted, in an otherwise positive and delighted review, that the company hasn't quite fixed at least one previously revealed flaw.

"I've used Apple Maps for turn-by-turn directions, and like the way the watch buzzes on my wrist ahead of an upcoming turn. Although the Maps app did at one point think I was on a road that was on the other side of a creek. Oh, Apple Maps."

Other complaints? Early reviewers had a few.

NYT's Manjoo worried that the "new tech vistas" made possible by the Watch "may push us to new heights of collective narcissism." He also noted that Siri—Apple's voice-command function—is hit or miss on the Watch.

Bloomberg's Toplosky said the constant notifications on his wrist were distracting, rather than liberating.

"Isn't the promise of the Apple Watch to help me stay in the moment, focused on the people around me and undisturbed by the mesmerizing void of my iPhone? So why do I suddenly feel so distracted?"