Tired of your iPhone? Sentimental for BlackBerry's gold old days? BlackBerry, in its latest aggressive attempt to turn itself around and regain share in the smartphone market, is now offering up to $550 for people to trade in their iPhones. The program starts Dec. 1 and covers models from the iPhone 4S and later. To be eligible, the program also requires the purchase of the BlackBerry Passport, the company's latest phone. Amazon sells the phone for $500. Last month, BlackBerry CEO John Chen acknowledged that the phone was by no means an iPhone killer, but he insisted there was still a devoted audience who would embrace the product.
IN-DEPTH
- #Bendgate: LG, BlackBerry Poke Fun at Apple's iPhone 6 Problem
- BlackBerry Sells 200,000 Passport Smartphones in Two Days
- Struggling BlackBerry Agrees to Be Sold for $4.7 Billion
SOCIAL
--- Ben Berkowitz