Google Glass has officially entered the world of high fashion thanks to a collaboration with designer Diane von Furstenberg.
When first released in 2013, Google Glass was not exactly known for being a stylish accessory. It was the kind of thing a middle-aged Silicon Valley millionaire might wear while riding a Segway.
Then came the the Titanium Collection, a line of hipster-friendly specs that cost an extra $225. After that, Google partnered with Ray-Ban and Oakley to create wearable computers even a jock could love. Now fashionistas finally have their own Google Glass.
The line from Diane von Furstenberg's DVF label features five different frames in eight different shades, to be sold by Google and Net-a-Porter starting on June 23. (Google's Titanium Collection will also be sold on Net-a-Porter starting on that date).
Like nearly everything from DVF, the new glasses won't be cheap. Prescription glasses will run you $1,725, while the non-prescription glasses will cost $1,620.
First published June 3 2014, 6:46 AM
Keith Wagstaff is a contributing writer at NBC News. He covers technology, reporting on Internet security, mobile technology and more. He joined NBC News from The Week, where he was a staff writer covering politics. Prior to his work at The Week, he was a technology writer at TIME.
... Expand Bio
He lives in Brooklyn, N.Y.