Forget throwing a Yule log on the fire this Christmas. Instead, boot up your laptop and get ready for one hour of Lil Bub.
Yes, you can watch the Internet's favorite cat get cozy for 60 minutes on YouTube, purring, cooing and overall being adorable as flames crackle in the background.
"Loop it on your screen, and let Bub warm your home with science and magic this holiday season," said the perma-kitten's website, where you can, of course, buy plenty of Lil Bub-themed stocking stuffers.
It's a play on the classic "Yule Log" video, which first aired in 1966 on WPIX in New York. The idea was eventually updated for the VHS and DVD ages. This year, Netflix added its own Yule log channel, complemented with an over-dramatic trailer.
As for Lil Bub's meme-worthy feline companions, like Grumpy Cat, don't worry; they have their own holiday video.
Keith Wagstaff writes about technology for NBC News. He previously covered technology for TIME's Techland and wrote about politics as a staff writer at TheWeek.com. You can follow him on Twitter at @kwagstaff and reach him by email at: Keith.Wagstaff@nbcuni.com
First published December 19 2013, 2:18 PM