Google isn't going to let Facebook dominate the virtual reality market without a fight.
On Tuesday, Re/code reported that Clay Bavor, Google's VP for product management, is now focusing completely on virtual reality. He had previously managed Google's apps, such as Google Drive and Gmail. A Google spokesperson confirmed the move in an email to NBC News.
Re/code also reported that Bavor would head a new virtual reality division.
Google has been partnering with media companies like the New York Times using Google Cardboard, a cheap VR headset powered by a user's smartphone.
It isn't nearly as powerful as the Oculus Rift, the $599 machine from Facebook-owned Oculus VR, which should ship in March. But it's much cheaper. Google Cardboard starts at under $30 and, unlike the Oculus Rift, doesn't require a powerful, expensive PC to run it.
Google wouldn't elaborate on Bavor's priorities or how large his team would be. The company has invested in other VR initiatives in the past, including bringing 360-degree videos to YouTube.