Updated at 8:03 p.m. ET: Kickstarter has adjusted the tally for the potato salad project and the pledges now total more than $17,000. Still not too shabby. No explanation was given for the downward adjustment.
Original story: On the Internet, anything is possible. That includes raising more than $20,000 from a bunch of strangers to make … potato salad. Zack Danger Brown of Columbus, Ohio, turned to crowdfunding site Kickstarter to raise a measly $10 to make potato salad. His elaborate project description: “Basically I'm just making potato salad. I haven't decided what kind yet.” That, evidently, was a recipe for success. As of Monday, with 25 days to go before the end of the pledge period, Brown had raised well over $21,000 from 1,600-plus backers. With the overwhelming response, Brown has thrown in a few upgrades: He now promises to live-stream the potato-salad-making and rent out a hall and invite the whole Internet to the party. “The internet loves potato salad! Let's show them that potato salad loves the internet!!” he wrote on his Kickstarter page. How does one possibly top that? Can you say coleslaw, anyone?
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— James Eng, NBC News