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Binge On! T-Mobile Adds Free Video Streaming to Data Plans

Netflix says new 5-minute episodes are to help kid-bedtime negotiations 1:08

Can't stop binge-watching "House of Cards?" Now T-Mobile customers can stream all the video they want for free ... well, except for YouTube videos.

The service, titled "Binge On," lets mobile users stream video from 24 services without having it counting against their data limits. The company's outspoken CEO, John Legere, announced the new feature on Tuesday in Los Angeles with a not-so-subtle dig at market leaders Verizon and AT&T.

"Only T-Mobile would find a way for customers to watch unlimited HBO, Hulu, Netflix, Sling TV and more…without eating into their LTE data, while the Duopoly is squeezing consumers with overage fees and over-buying!" Legere said in a statement.

The carrier's "Simple Choice" plans offer unlimited data, but slow service after people reach their cap. "Binge On" will let those customers stream as much video from select partners as they want without the threat of reduced speeds.

Not on the list of "Binge On" partners is YouTube, which has over a billion users, and other popular services such as Vimeo and Amazon Prime Instant Video.

T-Mobile also announced it was doubling the amount of 4G LTE data offered on each plan without raising prices.