For the first time, football fans will be able to hail an Uber at the Super Bowl.
At previous Super Bowls, the app had been banned due to traffic concerns. But at Super Bowl 50 — which will take place at Levi's Stadium in Santa Clara, California, only a short ride away from Uber headquarters — the story will be different.
People will be able to ride an Uber into predetermined pick-up and drop-off zones, enjoy the game, and then Uber back to their hotels (or, as this is Silicon Valley, their Airbnb rental).
"This year's game is in our backyard, and we want to make sure Bay Area residents and fans from all over the world can easily get to the action at the tap of a button for the smoothest Super Bowl experience yet," Amy Friedlander Hoffman, head of business development and experiential marketing, said in a statement sent to NBC News.
As a Super Bowl Host Committee partner, Uber is paying serious cash — anywhere from $250,000 to $500,000, according to Quartz — to help with the logistics of dealing with 68,000 fans.
Sorry, Patriots, Broncos, Cardinals and Panthers fans who use Lyft; Uber has an exclusive deal, meaning you may have to take a taxi, public transportation or drive a car into Levi's Stadium.