Wikipedia: Advertisements also includes detailed and massively hyperlinked sections both pro and con advertising on the site, stating in part:

"Revenue generated from advertisements could improve the website and help achieve its goals. On the other hand, advertising may be at odds with the mission of a neutral, non-profit website which aims to educate."

So there's that. But in the continually cash-strapped world of media, advertising is often the final answer. You can only have Jimmy Wales stare at you for so long before you tune it out and the amount of money you get from it diminishes.

Helen A.S. Popkin loves Wikipedia but no, she isn't going to marry it because of, you know, trust issues. Follow her on Facebook and/or Twitterto see how this relationship unfolds.

First published January 3 2011, 1:19 PM

Helen A.S. Popkin

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