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Steve Jobs Considered an Apple Car Back in 2008

Going Hands-On With Apple's Newest Releases 1:43

In 2008, soon after the release of the first iPhone, Steve Jobs was thinking about a possible Apple car.

In an interview with Bloomberg TV's Studio 1.0, which premieres Wednesday night, Tony Fadell, a former vice president at the company, recounted taking walks with Jobs and discussing the possible features of a car.

"If we were to build a car, what would we build? What would a dashboard be? And what would this be? What would seats be? How would you fuel it or power it?" Fadell told Bloomberg.

Other executives, including current senior vice president of worldwide marketing Philip Schiller, have said that Jobs was thinking about building a car. Obviously, Jobs decided not to pursue the idea, instead focusing on the iPhone and, several years later, the iPad.

The man who took over his job, Tim Cook, has never confirmed rumors that Apple is looking into building a car.

"We'll see what we do in the future," Cook said last month at a technology conference, adding that the auto industry is "at an inflection point for massive change" and not just "an evolutionary change."

If Apple did go that route, it would enter a market already being explored by Google, which has been testing driverless cars since 2009.