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Titanfall’ Comes Free With Your Xbox One In Launch Promotion

"Titanfall," perhaps the most anticipated game of the new generation of consoles, makes its debut Friday. But giant robots aren't the only thing that will be dropping then: the game will be included free in purchases of the Xbox One, making the effective price of the console lower than ever.

$500 gets you the usual Xbox One bundle, like it would have yesterday, except now (and until Mar. 11) it comes with a download code for "Titanfall." In the UK, the promotion is tied to an actual price drop, from £429 to £399 — about a $50 difference. If you've been waiting to buy an Xbone, as its fans lovingly call it, this might be the best deal you'll see for a while.

It's more or less run-of-the-mill pre-launch hype, but coming after the news that rival Sony's PlayStation 4 has sold significantly better than the Xbox One, some may suspect Microsoft of desperate salesmanship. But despite the early lead by Sony, this race is a marathon, not a sprint — bragging rights belong to Sony now, but not much else.

You should be able to pre-order the "Titanfall" bundle at your favorite retailer — don't plan on the promotional price sticking around for long, or non-"Titanfall" Xbox Ones selling for less.