Oct. 7, 2011 at 11:50 AM ET
Such was the outpouring of grief and gratitude following the announcement of Steve Jobs' death that even Twitter was overwhelmed, with an estimated 2.5 million tweets about him populating social media in the 12 hours after the news broke.
Sysomos, which produces software that monitors and analyzes social media, kept track of the tweets in the hours after Jobs' death on Wednesday, and showed how it snowballed into an avalanche of messages about him.
When Sysomos' Sheldon Levine first began tracking the activity, at 8:30 p.m. (ET) Wednesday, he used the company's software to find that nearly a quarter of a million tweets had already gone out about Jobs' demise, which broke about an hour earlier.
Levine tracked the following terms: " 'steve jobs' OR stevejobs OR ripsteve OR ripjobs OR ripstevejobs OR #stevejobs OR #ripsteve OR #ripjobs OR #ripstevejobs OR #stevejobs."
He also worked up a buzzgraph that depicted the following observation:
It’s important that I point out at this time that while the tweets were starting to pour in about Jobs passing, a lot of those blog posts and news articles at that time were still from a bit earlier in the day and were likely talking about Jobs in relation to the Apple iPhone event from the day before. I actually pulled up a buzzgraph at this time as well to see what all the talk was currently about and found that I was right, it was too soon for it all to be about Steve’s death. The following buzzgraph shows that talk at this time was still focused around iPhones, but it changed as time went on.
As the night wore on, the tweets picked up speed and frequency, as word spread about Jobs.
By 9:30 p.m. (ET), half a million tweets had gone out. And 12 hours later, at 9:30 a.m. (ET) Thursday, Levine's tracking had emerged with a staggering number: 2.5 million tweets.
By then, the buzzgraph "was now filled with words of people talking about their sadness of Jobs death an stories and accomplishments of his life." Take a look:
And they're still pouring in. Here are some that just came in this morning, under "RIP Steve Jobs":
— via The Next Web