Jan. 25, 2011 at 4:23 PM ET
More than one in four Americans use Facebook from the toilet, which brings new meaning to the phrase, "Can't you wait, for Pete's sake?" (And no, not to use the john; to use Facebook.)
I don't know whether to rejoice or spit up. At least, Facebook is a fairly silent activity via mobile compared to hearing cell phone chatter in the stalls around me ("I told him to fuggedaboutit!" "Do ya think she means it?" and the more mundane, "I'm at the airport, well, hehheh, really in the bathroom, and am going to get my luggage soon!")
Social media marketing company AIS Media surveyed 500 folks in January, asking the question: "Do you ever use Facebook on your mobile device while you’re in the bathroom?" and 27 percent said yes, 66.4 percent said no — and this I really don't get: 6.6 percent said they weren't sure.
How can you not be sure whether you've used Facebook or not in the head?
Naturally, more women than men admitted to doing this: 54.4 percent of women compared to 45.6 of men. Considering the logistics, well, that's still an impressive figure for the guys.
AIS Media comments that, in its "short existence Facebook has emerged as a powerful marketing channel with a critical mass of audience — whether stationary or 'on the go' — and reaches across all demographics."
Unlike TV, the company says, "which still commands the majority of consumers’ attention, Facebook offers businesses and brands the opportunity to precisely target very specific consumer demographics and psychographics; a level of precision not available with any other advertising channel, including Internet display ads."
Yes, there is a level of precision there, but maybe one best left out of the bathroom, at least when it comes to social networking. Ew.