July 1, 2011 at 1:15 PM ET
For those Final Cut Pro users who would rather switch than fight, Adobe wants to make it easy for you to do that. The company is taking a swipe at Apple and its leading video editing program by offering an "upgrade" to some of Adobe's editing software with a 50 percent savings through Sept. 30.
Since Apple released Final Cut Pro X in June, many veteran users of the software have complained about the changes Apple made to the $299 program, including the removal of some features.
Apple is trying to address the concerns, and added a FAQ Web page about the changes this week, acknowledging that "the application has impressed many pro editors, and it has also generated a lot of discussion in the pro video community."
"We’re hearing from video professionals that they want pro level tools that address cutting edge work but also allow them to use legacy footage and workflows,” said Jim Guerard, general manager and vice president of professional video and audio, Adobe, in a press release about the Adobe offer.
"At Adobe we’ve been in the trenches with video pros for years and with Adobe Premiere Pro CS5.5 and CS5.5 Production Premium we’ve delivered professional-grade tools that are already being battle-tested by some of the most innovative filmmakers, broadcasters and video pros."
Adobe's Premiere Pro CS5.5. software, via the "switch" website, is more expensive than Apple's, costing $799 at regular price; "switchers" get half off that price, the company says. More information is available here.
Adobe isn't the only company taking the "switch" approach to get new customers: Barnes & Noble is doing the same thing to drum up more business for its already popular Nook e-reader.
The company has a "limited time offer" for customers to bring in an "old" e-reader, buy a Nook and receive "an instant Nook book collection," valued at $315, Barnes & Noble says.