March 7, 2011 at 12:29 PM ET
Google's been serving up "instant" search results for awhile and saving people seconds any time they need to search for something. Time for Bing to do the same.
Fast Company reports that Microsoft is introducing an instant search feature as "part of a bigger make-over for Bing that'll maximize its use of HTML 5's "next gen" browser technology." This feature will be similar to Google's and suggest search queries as you type yours. (Msnbc.com is a joint venture of Microsoft and NBC Universal.)
Basically, with instant search, top search results will pour in as you type your query, and odds are that you'll spot what you're looking for before you're even done typing. In other words, you'll feel like the search engine is trying to read your mind.
Time saving aside, why is this so particularly great for you? It means that yet another search engine is working on anticipating your needs and making life just a bit easier. It also means that the search engine wars are heating up and that you, as the customer, will benefit from the all aspects of the competition:
New Bing will include the instant search feature, smoother animations, better interaction with search history, pop-over windows to make in-site navigation easier, and moving photos and slideshows for certain types of search query results--these last give you more info about a search query finding directly inside Bing, meaning it's simpler to determine if the match actually satisfies your needs without requiring you to surf there directly.
You'll start seeing these benefits soon — to be more specific: Around the time that Microsoft launches the newest version of its browser, Internet Explorer 9.