Jan. 9, 2012 at 12:59 PM ET
Both amateur and professional photographers can turn to Canon for new reasons to get their shoot on: a new "flagship" for the PowerShot line as well as new Elphs with advanced facial recognition features that differentiate between adults and children and tag them.
The $800 Canon PowerShot G1 X camera is the company's new star, "the largest sensor to date for a Canon point-and-shoot model" that is supposed to give shooters nine times more light sensitivity. It's clearly pegged to the kind of point-and-shoots. Its new, large 1.5-inch, 14.3-megapixel "High-Sensitivity Canon CMOS sensor" helps deliver shallow depth of field, an ISO range of up to 12800 and ensures sharpness even in low-light. It comes with 4X zoom, an aperture of f/2.8 to f/16 and shoots in full HD 1080p.
The G1 X is compatible with accessories such as Speedlite, Macro Twin Lite or the Macro Ring Light flashes.
The camera comes with a massive 3.0-inch vari-angle LCD and is scheduled to be available in February.
Canon also debuted two PowerShot Elphs: the 520 HS and the 110 HS.
The $300 Elph 520 HS is being billed as "the world's thinnest 12x optical zoom with a 28mm lens." It has a 10.1-megapixel High-Sensitivity CMOS sensor and ISO range of up to 3200. Its "High-Speed Burst" mode continuously captures images at 6.8 frames per second.
Like most digital cameras, the 520 HS can shoot video, with full HD 1080p video capture. Like the GX 1, it has a 3-inch LCD. It's scheduled for availability in March.
What is eye catching about the 520 HS and the $250 Elph 110 HS (due in February) is that both have "Advanced Smart AUTO," a program that "can detect up to 58 scenes varying from non-human moving subjects to people, landscapes, pets and vehicles, helping the camera determine the best mode of shooting." Even more interesting — or just creepy, depending on your perspective — is the addition of a new facial recognition feature: Face ID allows shooters "to register up to 12 people on the camera and have the camera recognize and prioritize each person. When registering individuals on the camera, users can take up to five images of a subject at various angles or facial expressions and enter their name and birth date. This allows the camera to make one of three age distinctions: Babies (0 to 1 year old), Children (2 to 12 years old) or Adults (13 years or older). Based on these different groups, the camera will give focus priority to the youngest recognized group in the frame and makes the images searchable as well with the ability to view only those images of a particular person."
Weird or whoa? You tell us.
More specs on the Elph 110 HS: 5X Optical Zoom lens, wide-angle capabilities beginning at 24mm, 16-megapixel High-Sensitivity CMOS Sensor, ISO range of up to 3200, 3-inch wide LCD, full HD 1080p video capture and High-Speed Burst mode at 5.8 frames per second.
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