Nov. 21, 2011 at 6:23 PM ET
"Chuck Norris didn't break a sweat filming the newest World of Warcraft television spot. Instead, he made the director cry and then cooled himself with the tears."
Or so says Blizzard when it describes the making of a new commercial for its famed massively multiplayer online fantasy game that features the TV star, martial arts legend, evolution denier and Internet meme machine that is Chuck Norris.
The new commercial debuted Sunday on CBS during the Chargers-Bears NFL game and arrives just as the "WoW" community celebrates the epic game's seventh anniversary on Nov. 23.
As part of the anniversary celebration, Blizzard says that players who log into the online game between now and December 3 will have a feat of strength added to their achievements and will get a "Celebration Package" item. Using the item will allow you to shoot off fireworks in the game as well as grant a 7 percent experience and reputation gains bonus (more on that here).
Also, there's Norris, who has given the long-running game — which still boasts some 10 million players — his unique stamp (or should I say stomp) of approval:
Of course, one can't help but wonder: Does Chuck Norris really play "World of Warcraft"?
Oh right ... Chuck Norris doesn't play games. He beats them.
For more game news, check out:
Winda Benedetti writes about games for msnbc.com. You can follow her tweets about games and other things here on Twitter or join her in the stream here on Google+.And be sure to check out the In-Game Facebook page here.