May 3, 2012 at 1:41 PM ET
After setting record numbers only recently as the hottest game on iOS and Android, "Draw Something" is apparently now losing the interest of players at a rapid pace.
Data compiled by WebMediaBrands shows that about 4 million daily users have dropped off in the past month, reports BBC News. On April 2, there were approximately 14.3 million players. As of May 2, that number is now 10.4 million.
WebMediaBrands monitors Facebook usage data relating to mobile apps. The numbers come from users signing into "Draw Something" via their Facebook accounts. While not everyone accesses the game in such a manner, it still represents a significant chunk of players.
"Draw Something" made a big splash when it racked up 50 million downloads in just 50 days in early April. Which prompting maker OMGPOP to be acquired by Zynga, the biggest publisher in the social gaming space.
Zygna's homegrown offerings, such as "Farmville," have suffered declining numbers as well, so nabbing the competition was seen a strategic move to keep them competitive.
Some analysts believe for "Draw Something" to stay relevant, it needs to re-invent itself, in the same manner that Rovio has done with "Angry Birds."
Matthew Hawkins is an NYC-based game journalist who has also written for EGM, GameSetWatch, Gamasutra, Giant Robot and numerous others. He also self-publishes his own game culture zine, is part of Attract Mode, and co-hosts The Fangamer Podcast. You can keep tabs on him via Twitter, or his personal home-base, FORT90.com.