April 1, 2011 at 11:28 AM ET
With more than 250 million users now of its mobile version, Facebook said Friday it is revamping it so that everybody gets a better experience using the social networking site, whether they have a smartphone or a garden-variety feature phone.
"Today we're excited to start rolling out a major upgrade to m.facebook.com that delivers the best possible mobile Web experience no matter what device you’re using," said Lee Byron, a product designer, on Facebook's blog.
"Previously, we solved this problem by building multiple versions of mobile Facebook: m.facebook.com for less feature-rich mobile devices and touch.facebook.com for touch devices."
The new mobile Facebook will give "users with high-end touch devices ... a rich touch-friendly interface; for users with feature phones, the site will look and work great," Byron wrote.
For feature phones with small screens, no keyboards and "crippling (Web) browser bugs," Facebook will "customize our site in each case to deal with these issues and provide the best possible experience to everyone," Byron wrote.
Facebook has more than 600 million users worldwide, and with more than a third of them checking their Facebook pages using cell phones, offering a better user experience was becoming paramount — and chaotic, with different builds.
"Every time we launched a new feature, we had to build it multiple times across different code bases: once for facebook.com, then again for m.facebook.com, touch.facebook.com, and in native applications as well," Byron wrote. "Honestly, we weren’t very good at doing this, so certain features were missing on different devices."
The changeover starts Friday, but don't be surprised if you don't see the new version right away; Facebook says it will take several weeks to be completely rolled out.
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