May 26, 2011 at 11:10 AM ET
Google Maps for mobile recently hit a milestone: More than 200 million installs, and cell phone customers are quickly becoming the dominant users of the program.
Marissa Mayer of Google shared the stats at this week's TechCrunch Disrupt conference, saying that mobile users now account for 40 percent of Maps' audience. By June, mobile devices will represent the majority of Maps' audience.
With a growing appetite for Maps on mobile, Google last week unveiled a more desktop-like Maps experience for iPhone and Android device users. The upgrade includes seeing your current location on a phone, for example, and searching for what's nearby using "suggest" and "auto complete," as well as having clickable icons of popular businesses and transit stations.
And local is the key, to Google Maps success on cell phones: Mayer said 40 percent of searches are seeking local info, making 411 more of anachronism than the phone book.