Sep. 6, 2012 at 3:54 PM ET
During a media event on Thursday, Amazon revealed its latest Kindle devices. The Kindle Paperwhite, one of those shiny new gadgets, is bound to give Barnes & Noble's Nook Simple Touch with GlowLight a run for its money.
The Kindle Paperwhite offers what is described as a clearer screen with a higher resolution than the good ol' Kindle e-ink readers we know and love. "It's really so much sharper," Amazon CEO Jeff Bezos told a crowd of reporters.
In a video shown during Thursday's media event, an Amazon customer declared that the device is "exactly what Star Trek promised" him. I don't know if I'd go that far, but after trying the Kindle Paperwhite out for a couple of minutes, I was impressed. Unlike the aforementioned glowing Nook, the Kindle Paperwhite's screen is lit almost perfectly evenly. Either the environment in which I tried the e-reader was ideal or Amazon figured out a secret that Barnes & Noble has yet to grasp.
The Kindle Paperwhite is light as a feather — if a feather happens to weigh 7.5 ounces — and it is comfortable to hold. While I didn't spend a lot of time reading through the books Amazon had preloaded on the demo unit, I get the feeling the screen wouldn't cause much discomfort even if I were to hold it for several hours at a time.
And speaking of hours, Amazon says that the Paperwhite gets 8 weeks of battery life. Which is over 1,300 hours.
The Kindle Paperwhite will be priced at $119 and ship on Oct. 1. A 3G-enabled version will also be available for $179 as well.
Want more tech news or interesting links? You'll get plenty of both if you keep up with Rosa Golijan, the writer of this post, by following her on Twitter, subscribing to her Facebook posts, or circling her on Google+.