March 30, 2011 at 2:06 PM ET
Microsoft Hotmail has added a few more partners — including Posterous and LivingSocial — to its Active Views feature. This means that the email service is just a bit more interactive than it used to be when it comes to emails containing links to third-party services.
TechCrunch reports that Posterous, and LivingSocial are joining Hotmail partners such as Netflix, Orbitz, and LinkedIn in order to improve the Active Views feature. (Msnbc.com is a joint venture of Microsoft and NBC Universal.)
What the feature does is recognize links to content from certain third-party providers and converts them to an embedded item. For example, if a friend emailed you a link to a YouTube video, you'd see the actual embedded video instead of a link which you'd have to open in a new window.
Hotmail is not the only email service provider which has a feature like Active Views — Gmail offers something similar when it comes to YouTube videos and certain types of links, including LivingSocial — but it's definitely focusing on steadily improving the product and appears to have built up a large partnership group.