Dec. 21, 2012 at 10:39 AM ET
"Because of the feedback we have heard from you," Instagram co-founder Kevin Systrom wrote in a blog post, "we are reverting [the] advertising section to the original version that has been in effect since we launched the service in October 2010."
The problem with the new advertising policy was that users understood it to mean that Instagram would let advertisers snatch up user-posted images for ads. Many users wondered if this would mean that they are surrendering their ownership of images by posting them to the service. On Tuesday, Systrom attempted to clarify that this wouldn't be the case. "Instagram users own their content and Instagram does not claim any ownership rights over your photos," he wrote.
As NBC News' Helen Popkin initially pointed out, Instagram never suggested that it would take ownership of your content in the first place. It just sounded as if it was reserving the right to sell your photos, based on the language of the now-abandoned "new" terms of service:
Now while things did sound a bit shady, Systrom writes that "Instagram has no intention of selling your photos." Innocent intentions or not, it's back to the drawing board for parts of Instagram's terms of service now. "[R]ather than obtain permission from you to introduce possible advertising products we have not yet developed," Systrom explains, "we are going to take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work."
And as far as the mass confusion over the policy changes goes? Systrom is "sorry for that" and "focused on making it right."
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