April 19, 2011 at 12:59 PM ET
Apple's iOS has a "combined platform reach" of 37.9 million devices in the U.S., while Android is far behind at 23.8 million, according to a new survey by tracking company comScore.
And lest you think that the study is warped by fanboys with iPhones, iPads and iPods brimming from their vintage man purses, the study also checks for overlap. Turns out, only 4 million, just over 10 percent, of the iOS-owning populace has more than one device. In fact, comScore goes so far as to say that, because of the lack of overlap, "Apple iOS has twice the reach of Android."
This comes as a bit of a shock, given the amount of data showing Android gaining a commanding lead in phone sales. While the iPhone is, individually, a best seller in the U.S., the combined total of Android phones sold outnumbers it.
So you can imagine that this margin speaks to the independent success of the iPad over the past year, and comScore says as much: Though iPad owners are most likely to have an iPhone, 17.5 percent carry BlackBerrys, and nearly 40 percent carry phones from Samsung, LG, Motorola or Nokia.
The study also identified that iPad ownership skews to 25- to 34-year-olds, where people are as likely to own an iPad as a smartphone. (See chart at right.) While 35- to 44-year-olds are in second place, the adoption is nowhere near as high.