Dec. 27, 2012 at 8:36 PM ET
Christmas day this year saw record numbers of devices coming online — over 17 million of them, according to app analytics company Flurry. And that's not counting the ones that stayed offline.
Flurry identifies new devices as "activated" when one of thousands of tracked apps is launched, and the company claims that this amounts to about 90 percent of all devices — note that this is different from "activating" your new phone on a wireless carrier.
With so many tablets and smartphones on the market right now, perhaps it's not surprising that numbers should be so high. The iPad Mini, Nexus 10 and Kindle Fire all combine the latest hardware with a gift-friendly price.
By Flurry's measure, 17.4 million iOS and Android devices were activated Christmas day worldwide — more than any other day in history by a good margin. December saw about 4 million devices activated every day, which is about twice what December 2011 had, and Christmas day last year had only 6.8 million activations.
Flurry didn't provide a breakdown of how many of those millions were Android and how many were iOS — and with competition fiercer than ever, it's difficult to speculate (although based on recent reports, it's likely that iOS has a solid lead).
A second study by Mixpanel found that more than half of Internet traffic on Christmas was from mobile devices (much more than the week before), so clearly those millions of gifted tablets and phones were being put to use. Mixpanel put the traffic breakdown as 44 percent Android and 54 percent iOS, but that's of all the devices Mixpanel saw, not just the ones opened on Christmas.
More complete numbers (including best-selling devices) will likely be released by retailers and manufacturers in the next few weeks — perhaps at the Consumer Electronics Show in Las Vegas.
Devin Coldewey is a contributing writer for NBCNews Digital. His personal website is coldewey.cc.