Oct. 18, 2012 at 7:05 PM ET
Imagine millions of people taking a photo all around the world at exactly the same second. That's what'll happen if enough people download a new free app — and then remember to use it when the moment arrives.
The app, which will be available for both iPhone and Android, is called Worldsecond. It's funded by Montblanc, makers of fine watches and pens. The system is pretty straightforward: You download the app and you wait for the countdown. When it reaches zero, the virtual shutter clicks and your image is uploaded to the Worldsecond site, where you'll be able to browse through other pictures taken at that exact moment.
The idea isn't entirely new; there have been apps and services that let you trade photos with people snapping one at the same time but elsewhere. But carrying it out on this scale certainly hasn't been done before.
Though everyone who gets the app will no doubt gather, like a virtual Hands Across America, for that first Kodak moment, there will in fact be others. The Worldsecond website says that a total of 60 photo opps will happen before the end of the year, and there are even prizes: one for the best single image, and one for the most creative gallery of images.
You can sign up to be notified when the app goes live, which should be soon.
Devin Coldewey is a contributing writer for NBC News Digital. His personal website is coldewey.cc.