Sep. 27, 2012 at 3:35 PM ET
About a month ago, the folks at Facebook announced that they've increased their efforts to delete fake accounts and likes. And now, according to a report, the results of this mission are really starting to show.
TechCrunch's Josh Constine reports that a third-party tracking service reveals that popular Facebook pages are suddenly losing a great number of likes. Constine attributes these drops — which include a loss of over 96,000 fans on Zynga's "Texas HoldEm Poker" page — to the purging of fake likes and accounts (or "Operation Unlike," as he dubs it).
To be very clear: The accounts which are being deleted are illegimate accounts, those created for the sake of spam or in order to artificially increase likes on a page. Additionally, likes which occurred because of malware, compromised accounts, deceived users or some sort of purchase — yes, people really buy and sell likes in bulk— are being removed.
If you are a legit user, as in a real human being and not a spam bot, you don't have anything new to worry about. In fact, you can breathe a little bit more easily since there should be a lot less spam on the social network.
We have reached out to the folks at Facebook to ask for additional information on "Operation Unlike" and will update if we hear anything of interest.
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