Feb. 23, 2011 at 12:12 PM ET
When Clover Holdings bought Sex.com in November for $13 million, it sounded like a whole lotta bada-bing, bada-bang for your buck, and now the Guinness World Records has made it official: Sex.com is the "Most expensive Internet address domain name."
They say sex sells. No kidding!
The domain name used to belong to Escom LLC, which bought Sex.com in 2006 for $11.5 million (though reports have said the company paid as much as $14 million for it). Escom declared bankruptcy in early 2010. Last May, it was able to reach an agreement with its creditors to unload the problematic site through an auction and hired Sedo.com, a domain name marketplace, to find potential bidders.
Clover won, but it hasn't done anything with the site, which is still a domain parking page with links to other links to personal ads (like the profitable cheating hotbed Ashley Madison and its low-rent version, Adult Friend Finder), live sex cams, escort services, porn-ish galleries and well, everything else you can probably think of associated with sex.
As is befitting the name, Sex.com has a storied past filled with multi-million dollar lawsuits, fraud, prison sentences, forgeries, big money made through advertising and big money lost. If we didn't know better, we'd say it was cursed. The original owner of Sex.com was Match.com founder Gary Kremen, who was involved in those lawsuits trying to get it back after losing it. PETA even tried to get in on the action, writing a letter with the novel suggestion of Escom donating the site to the animal rights group to use for its sexy veggies campaign.
We can't wait to see what happens next with Sex.com. It's better than a soap opera.
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