June 19, 2012 at 11:41 AM ET
On Tuesday, Spotify announced a new (and free) radio feature which could tempt folks way from good ol' Pandora and other competing music streaming services.
The new feature will allow those who use Spotify's iOS apps to stream an unlimited amount of music from the service's catalog of over 16 million songs.
It will be possible to create an unlimited number of streaming radio stations (based on songs, playlists, albums or artists). Those stations can be customized by users, who have the option of "liking" songs, which makes Spotify play more similar tunes.
If you do not subscribe to Spotify's premium service, you will occasionally hear ads — just like you would while listening to ordinary radio stations. Premium subscribers get an ad-free streaming experience.
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