Feb. 4, 2011 at 10:54 AM ET
Stephen Colbert always has fun playing with the word "bing" on his show, but it's also the name (capital "B") of Microsoft's search engine, and on "The Colbert Report," he gave the company a good-natured reaming tied to Google's accusations that Bing is cheating on search results by copying the big dog in the search fight.
"In what is perhaps the most brilliant move in the whole Bing copies Google search results fiasco, it looks like Google Taiwan employee Chih-Chung Chang has redirected http://www.hiybbprqag.com, a URL inspired by the nonsense terms Google used to bait Bing, straight to the Google Jobs page," reported TechCrunch.
"Hiybbprqag" was just one "synthetic search term" that Google used to "entrap Bing," TechCrunch said.
"For the first time," Colbert said on his show, "someone's search history has been busted for something other than porn."
He added: "Evidently, hiybbprqag is a word meaning: 'You got served.' " (See video below)
Microsoft denies it's copying Google's search results. (And, as you may know, msnbc.com is a joint venture of Microsoft and NBC Universal.)
"We do not copy results from any of our competitors. Period. Full stop," wrote Yusuf Mehdi, senior vice president of Microsoft's Online Services Division, in a blog post.
"In simple terms, Google’s 'experiment' was rigged to manipulate Bing search results through a type of attack also known as 'click fraud.' That's right, the same type of attack employed by spammers on the Web to trick consumers and produce bogus search results. What does all this cloak and dagger click fraud prove? Nothing anyone in the industry doesn’t already know. As we have said before and again in this post, we use click stream optionally provided by consumers in an anonymous fashion as one of 1,000 signals to try and determine whether a site might make sense to be in our index."
One thing's for sure at this point, though: "Needless to say hiybbprqag now has tons of relevant results in both Google and Bing," noted TechCrunch.
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