Sep. 7, 2011 at 4:23 PM ET
The bromance between Bing and Twitter will continue for another two years; Microsoft's search engine will keep making tweets searchable using Bing. News of the agreement was shared via Twitter in tweets between the two (awww ... and yes, Msnbc.com is a joint venture of Microsoft and NBCUniversal).
Google had a similar two-year deal with Twitter that ended July 2, and the search giant declined to seek a new one.
Liz Gannes of AllThingsD noted at that time that the Google-Twitter relationship became "more tense" with Google's launch of its own social network, Google+, a competitor to Twitter and "source of real-time data itself."
“Google likes to have leverage and this, at least in their minds, gives them leverage with Twitter,” said one observer. “But if Google is going to be the repository of all the world’s information, as it always touts itself as, it’s hard to imagine no Twitter in there.”
Microsoft, too, may be putting together its own social network (it already owns 1.3 percent of Facebook): In July, Microsoft quickly posted, then pulled, a Web page that looked like such a network, called Tulalip.