June 12, 2012 at 3:36 PM ET
Twitter said starting Tuesday it's rolling out a program that lets users create trends based on wherever location they choose, as well as based on who they follow on the short-messaging blog.
"Trends help you discover the emerging topics people are talking about on Twitter," said Sara Mauskopf, Twitter product manager, on a company blog. "You can see these topics as a worldwide list, or select one of more than 150 locations. In order to show emerging topics that matter more to you, today we’re improving our algorithms to tailor Trends based on your location and who you follow on Twitter."
The trends lists will work on Twitter's website, as well as with Twitter mobile apps for the iPhone and Android phones.
If you don't want these "tailored trends," but prefer a general list of trends, all you have to do is change your location on Twitter's site, wrote Mauskopf.
"Of course, anytime you want a glimpse into the conversations that are happening on Twitter around the world, you can always select individual countries and cities to see Trends in those locations."