June 3, 2013 at 3:55 PM ET
Experiencing the magic of Disney is now going to take a little more magic from mommy and daddy's wallet. Disney announced that starting Sunday, a one-day ticket to the Magic Kingdom at Walt Disney World resort in Orlando, Florida. jumped to $95 from $89 for ages 10 and up. Disneyland in California also saw price increases, going to $92 from $87 for a "1-Day 1 Park" adult pass.
"Like any business, we evaluate and adjust our pricing based on a variety of factors," Disney spokesman Bryan Malenius told NBC News. "A ticket to our theme parks represents a great value, particularly when you look at the breadth and quality of attractions and entertainment we offer and the special moments guests experience with our Cast.”
Multi-day passes saw increases as well. For example, a four-day "Magic Your Way" ticket for Walt Disney World Resorts now costs $279, or $69.75 per day. Disney posted the updated prices for Disneyland here, and Disneyworld here.
Most of their guests purchase a multi-day pass, Disney told NBC News.
"It wouldn't make me mad if the lines were shorter," Amber Morris, a medical transcriptionist from Oklahoma City, OK told NBC News. "But to pay $400 for a family of 4 for one day and stand in lines forever is ridiculous."
Curtis White lives in Tulsa, Okla. and owns a Disney Vacation Club timeshare that his family has used since 1993. He told NBC News that the price change wouldn't change his mind about going to Disney.
"They maintain that place to perfection," he said. "I am a regional manager for a hotel ownership company. I know what it takes to keep a resort in tip-top shape and no one does it better than Disney."
The company last raised ticket prices in 2012.