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Delta looks to lure travelers with the great outdoors

Image: Sky Deck, JFK
An artist's drawing shows what Delta's outdoor lounge will look like at JFK Airport when it opens in May.Courtesy Delta Air Lines

Many frequent travelers buy memberships or occasional day passes for access to airline lounges in order to tap amenities such as complimentary snacks and drinks, reliable Wi-Fi and quiet, comfortable places to escape the hubbub of the airport.

These lounges are typically either tucked into windowless spaces at airports or offer views of the airfield through sealed windows. 

But for fliers seeking a bit of fresh air, Atlanta-based Delta Air Lines is raising the stakes by adding outdoor terraces, called Sky Decks, to the Delta Sky Club lounge at John F. Kennedy International Airport and in the new international terminal at Hartsfield-Jackson Atlanta International Airport.

To develop the look and feel of the Sky Decks, Delta partnered with Architectural Digest, which brought in interior designer Thom Filicia, familiar to some as one of the experts featured on the popular TV show, "Queer Eye for the Straight Guy."

In additional to living room style seating, power outlets and greenery, “the decks will have red stretched canvas awnings to provide shade,” said Delta Air Lines spokesperson Leslie Scott. The Atlanta club deck will be an extension of the current Sky Club and offer close -up views of aircraft and runway activity. “The JFK Deck will be on the roof level and offer amazing views of Jamaica Bay and of the runways," Scott said. "Plane spotters will be able to see liveries from around the world.” 

“This is a great move from Delta,” said Dan Gellert, CEO and co-founder of the airport travel application Gate Guru. “Delta's Sky Clubs at JFK and ATL specifically are rated average at best in GateGuru, so it is great to see them getting a bit more aggressive in these airports to lure business travelers.”

Gellert says airline lounges in the U.S. “have not done much over the recent years to really push the envelope regarding new features or functionality to their lounges,” but he’s hopeful more airlines will expand upon this innovation, “especially in warm weather cities such as Orlando, Los Angeles and Houston.”

Over the past two years, Delta has opened or renovated airline clubs in Indianapolis, Los Angeles, Minneapolis-St. Paul, New York, Seattle and other cities. At JFK, the rooftop terrace will be part of the Delta Sky Club in the expanded Terminal 4 and is scheduled to open in May. At the Atlanta airport, the Sky Deck will be next to the existing club room on Concourse F and is scheduled to open this summer. 

Delta is not the first airline to recognize that frequent travelers -- who spend a lot of time indoors, in artificial light -- might like to spend some time outside before boarding a plane. “Virgin Australia’s recently opened lounge at Gold Coast, a popular sun destination on Australia’s east coast, features an outdoor area called The Deck,” Raymond Kollau, founder of Airlinetrends.com, told NBC News. 

And airports in Amsterdam, Honolulu and Long Beach, Calif., have landscaped outdoor areas open to all passengers.

“The Delta Sky Deck differentiates the airline’s lounge experience by offering a bit of a boutique feel," Kollau said. "And aviation enthusiasts will love the backdrop of the busy airport tarmac and even the occasional smell of airline kerosene."

Find more by Harriet Baskas on StuckatTheAirport.com and follow her on Twitter