Nightly News   |  July 31, 2014

Viral campaign woos first lady to speak at Calif. school

May 16: The fairly new and small University of California-Merced aimed high in its search for a 2009 commencement speaker. Students and faculty launched an online, mail and Valentine campaign and successfully wooed first lady Michelle Obama. NBC’s Lester Holt reports.

Share This:

Sorry, we do not have a transcript available for this video at this time.