First lady does heavy lifting to fight obesity

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>>> she's been talking about it for some time now, but today, first lady michelle obama officially kicked off her mission to fight this nation's epidemic of childhood obesity. the campaign is called "let's move." she talked about it today in a personal and urgent way.

>> because this isn't about inches and pounds, and it's not about how our kids look. it has nothing to do with that. it's about how our kids feel.

>> first lady's goals are ambitious, they include getting kids to do more exercise, providing healthier foods in schools, better foods in neighborhoods in this country.

>>> we all know the health

First lady does heavy lifting to fight obesity

Being careful to emphasize physical fitness over physical appearance, first lady Michelle Obama launched her "Let's Move" campaign to fight childhood obesity on Tuesday. NBC's Savannah Guthrie reports.

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