Nightly News | September 13, 2010
BRIAN WILLIAMS, anchor: PETA is also in the news for a new product they are launching later this month, peta butter. They say they're doing it because peanut butter they want to push as a sandwich component that does not harm animals. There is already an Internet effort called the PB&J campaign, which is claiming that when you have what they called a plant-based lunch, like peanut butter and jelly, you save 2.5 pounds of carbon dioxide emissions over what they call the average animal-based lunch, like hamburgers, tuna or chicken, and all it costs to process it and get it to you. They compare it to the difference between a regular car and a hybrid. They feel Americans need to see peanut butter and jelly as a way to save the planet one sandwich at a time.