Nightly News | September 17, 2010
Man who marketed steering wheel lock passes away
James Winner, the man who marketed the steering wheel lock known as “The Club,” died earlier this week. NBC’s Brian Williams reports.
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This content comes from a Full-Text Transcript of the program.
BRIAN WILLIAMS, anchor: We want to take a moment here tonight to mark two departures that we read about earlier this week. Both lives contributed in a way to our popular culture, one of them in the prevention of auto theft. James Winner has died. He was the man who marketed the Club . More than 25 million of them were sold, thanks in large part to those ubiquitous TV commercials . Winner died in an auto accident that took two other lives, as well. He was 81 years old.