Nightly News   |  May 11, 2011

Philip Morris CEO: Cigarettes 'not that hard to quit'

CEO Louis Camilleri said in an annual shareholder meeting that cigarettes are addictive and harmful, but that it's not hard to quit. NBC's Brian Williams reports.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> the head of philip morris is getting attention for saying cigarettes are not that hard to quit. while he conceded they're harmful and addictive, he might get an argument from the folks wearing patches and chewing nicotine gum that are trying to stop the cravings compare today coming off heroin. he made the remarks at the hairholder meeting in response to a cancer nurse who is also an anti-tobacco activist.